Are you using an AdWords agency to create and manage your AdWords advertising campaigns , or are you thinking about doing so? Would you like to complement your natural search engine optimization (SEO) marketing strategy with paid search (SEA ) to maximize your website performance, attract more traffic, and get more customers online?
This article examines the basics of Google Ads (formerly Google AdWords), from creating a text ad to choosing a Google AdWords-certified agency and best practices to adopt. Finally, we recommend three marketing tools to track and optimize your EAE campaigns.
To discover everything there is to know about search kazakhstan whatsapp data engine marketing (SEM), follow the guide!
What is an AdWords campaign?
Definition
An AdWords campaign is a marketing acquisition channel that aims to get a website into the top results of Google for specific searches, so that it appears in the ads at the top of the page.
This channel, known as SEA (Search Engine Advertising ), is different from SEO (Search Engine Optimization ): the ads are placed at the top of the page in Google results, as in the example below, and are preceded by the word "Ad".
There is no magic trick to achieve this, just one tool: Google AdWords (recently renamed Google Ads ). This is Google's advertising network , the tool used to promote text, image or video ads.
In most cases, this is a PPC (pay per click ) campaign: you pay for each click on your ad.
Objectives of an AdWords campaign
The goal is simple: be visible on specific keywords related to your business and attract and then convert new leads.
You can reach all your potential customers online. Online advertising offers several methods to reach potential customers who are looking for your products and services.
With a well-managed, high-performing AdWords campaign, you can reach your audience:
at the right time - you can customize your delivery schedule on the exact day and time;
in the geographic area you want to reach
on any type of device (computer, smartphone, mobile).
Google AdWords Video Tutorial
There are many Google AdWords tutorials available online, especially in video format. Here is a Google AdWords introductory video aimed at new businesses looking to start an AdWords campaign:
How do I create an AdWords text ad?
Use the Keyword Planner to select the right keywords
Keyword Planner is the keyword planning tool for advertisers available in Google AdWords. It allows you to choose keywords relevant to your audience and prepare your AdWords campaigns in the most effective way possible.