Understand how to generate real results with Customer Success
Posted: Mon Jan 20, 2025 5:52 am
In this article, you will see some strategies and tips on how to combine results and customer experience for success.
Consumer behavior has been constantly changing with the acceleration of digital transformation, the rise of the subscription era and the increased use of social media.
Customer success goes far beyond a product delivered correctly forex email list or a successful sale. Today, ensuring customer success also means ensuring the success of the business itself .
In this post, you will understand:
what is considered customer success;
the focus on the experience before, during and after the sale — the importance of selling something needed;
the close relationship to understand the problem;
Customer Success vs. Customer Happiness;
responsibility for the results achieved;
working on consumer retention and loyalty.
Happy reading!
What is considered customer success?
Customer Success is directly related to their experience with your brand, product or service . In other words, how well they can get the most out of what your company has to offer.
“Customer success is when your customers achieve their desired outcomes through their points of interaction with your company.” — Lincoln Murphy
From the shift to the subscription economy and the growing digital transformation, failing to connect your customer's success with the success of your own business is a sure mistake.
So, how do you ensure customer success? The Customer Success area was created to help you with this.
It goes far beyond simple customer service or support. It is a strategic area of the company, which is based on data , metrics and objectives to ensure customer success, and with one essential condition: proactivity.
Its application also serves as a guide for future marketing and sales actions. Therefore, it must be directly related to the consumer's entire experience with your brand.
We can say that the central point of the Customer Success philosophy is to unite the consumer experience with the results they obtain with your company.
Consumer behavior has been constantly changing with the acceleration of digital transformation, the rise of the subscription era and the increased use of social media.
Customer success goes far beyond a product delivered correctly forex email list or a successful sale. Today, ensuring customer success also means ensuring the success of the business itself .
In this post, you will understand:
what is considered customer success;
the focus on the experience before, during and after the sale — the importance of selling something needed;
the close relationship to understand the problem;
Customer Success vs. Customer Happiness;
responsibility for the results achieved;
working on consumer retention and loyalty.
Happy reading!
What is considered customer success?
Customer Success is directly related to their experience with your brand, product or service . In other words, how well they can get the most out of what your company has to offer.
“Customer success is when your customers achieve their desired outcomes through their points of interaction with your company.” — Lincoln Murphy
From the shift to the subscription economy and the growing digital transformation, failing to connect your customer's success with the success of your own business is a sure mistake.
So, how do you ensure customer success? The Customer Success area was created to help you with this.
It goes far beyond simple customer service or support. It is a strategic area of the company, which is based on data , metrics and objectives to ensure customer success, and with one essential condition: proactivity.
Its application also serves as a guide for future marketing and sales actions. Therefore, it must be directly related to the consumer's entire experience with your brand.
We can say that the central point of the Customer Success philosophy is to unite the consumer experience with the results they obtain with your company.