But after all, which one is better?
Posted: Mon Jan 20, 2025 5:51 am
According to a study by Google , long-form videos are replacing television content. Every day, 700 million hours of YouTube content are watched directly on a television. In other words, the television is used solely as a means of enlarging the screen.
Not in vain, brands are increasingly prioritizing digital content and leaving traditional channels in the background.
As for short videos, according to the same survey, 59% of Gen Z use short videos to discover new content, before watching a longer version. According to the WSJ , short video apps like TikTok and Instagram report 197.8 million and 17.6 million hours of video watched per day, respectively.
On the other hand, according to Think With Google, YouTube has 30 billion daily visits.
Taking into account all these numbers and data, we highlight panama phone number list that videos themselves are important, whether short or long. The reach of each of them is gigantic and should not be ignored.
Short videos are best leveraged on social media platforms like Instagram and TikTok, either in news feed posts or stories. They can be used especially if your goal is to increase brand awareness or social media shares.
A beverage giant, Red Bull, excels at using short videos to build its brand and also to go viral on the internet. After all, who hasn’t heard of the famous slogan: Redbull gives you wings ?
Red Bull: Witches
Long videos can be used on blogs or landing pages. In general, they are used to complement the content in a more educational and visual way.
In addition, they are also ideal for displaying more details about products or services that have many features.
But remember, since it's harder to keep your audience engaged with longer videos, it's critical that you focus on creating quality content and scripts to keep their attention from start to finish.
Not in vain, brands are increasingly prioritizing digital content and leaving traditional channels in the background.
As for short videos, according to the same survey, 59% of Gen Z use short videos to discover new content, before watching a longer version. According to the WSJ , short video apps like TikTok and Instagram report 197.8 million and 17.6 million hours of video watched per day, respectively.
On the other hand, according to Think With Google, YouTube has 30 billion daily visits.
Taking into account all these numbers and data, we highlight panama phone number list that videos themselves are important, whether short or long. The reach of each of them is gigantic and should not be ignored.
Short videos are best leveraged on social media platforms like Instagram and TikTok, either in news feed posts or stories. They can be used especially if your goal is to increase brand awareness or social media shares.
A beverage giant, Red Bull, excels at using short videos to build its brand and also to go viral on the internet. After all, who hasn’t heard of the famous slogan: Redbull gives you wings ?
Red Bull: Witches
Long videos can be used on blogs or landing pages. In general, they are used to complement the content in a more educational and visual way.
In addition, they are also ideal for displaying more details about products or services that have many features.
But remember, since it's harder to keep your audience engaged with longer videos, it's critical that you focus on creating quality content and scripts to keep their attention from start to finish.