Look at this, it’s so long. I CAN’T BE CLEVER WITH THIS!
Screenshot of Google search result for mobile number in cambodia Marketing Cloud Account Engagement Consulting and Support
Google Ads is about to get more competitive
MarCloud already gets hammered with PPC ads from our competitors (I name no names, I’ve learnt my lesson) because apparently, Marketing Cloud sounds like MarCloud… I like to think our competitors are looking at us like this right now:
Image of a group of girls at a party staring at the camera with disgusted facial expressions
If you search for MarCloud Consulting, I wish your fingers good luck because you will need to scroll down past ads for a while.
My point is, in terms of Google Ads the brand term pardot’ has always been moderately competitive but with all agencies and consultants now bidding on the same marketing cloud’ terms for all products, we could be spending more overall.
Certifications will be updated, eventually
This is quite an important one because a lot of people’s livelihoods could be impacted. For example, if you are a certified Pardot consultant (like I am) you will now be referred to as a Marketing Cloud Account Engagement Consultant.
That’s some title. And it’s not one that’s instantly recognisable to users - at least, not for some time yet.
On top of this, Pardot and Marketing Cloud are quite different. Someone who knows Pardot, doesn't necessarily know Marketing Cloud and vice versa. I'm certified in both but it was actually quite hard for me to become a Marketing Cloud consultant, the exam is really tough. Recruiters now have a harder time because they're looking for someone who knows ‘Marketing Cloud' but which one? If they get a Marketing Cloud Account Engagement consultant who doesn't know Marketing Cloud Engagement, someone is going to look silly…
It’s why blogs like these are quite important because they help to educate clients in the fact that Pardot hasn’t changed, it just has a new skin right now. That skin is Account Engagement.