Are you ready to take on the ROI challenge?
Posted: Mon Jan 20, 2025 5:31 am
A common mistake marketers make is not putting enough thought into their attribution method, which will largely depend on their business model, sales cycles, and marketing strategies.
Typically, multiple touchpoints will be needed before a consumer makes a purchasing decision. Most marketing campaigns will include multiple touchpoints across online and even offline channels.
The custom attribution model is usually the best and most sophisticated. A good second option is a Full Path Marketing Attribution model, as it will help you understand which channels are performing best at the top and honduras phone number list bottom of the Marketing funnel.
It is important to avoid looking at just a few pieces of the puzzle when calculating ROI, but rather to do an analysis focusing on the overall impact.
I hope this article has helped you in your ROI measurement challenge. Gaining the trust of key stakeholders and mastering the language of ROI is certainly not easy, but it is becoming increasingly important for most marketers.
Remember, if you need help creating data-driven content that helps you capture the right metrics to measure ROI for your entire purchasing journey, reach out to the specialists at Rock Content.
The proliferation of content brings all kinds of information. But sometimes those pieces are not 100% true.
In October and November, we will be facing important political events worldwide. We have the midterm elections in the United States and the second round of the presidential elections in Brazil. These times are perfect to analyze whether our attempts to combat fake news are sufficient.
According to a new report by Global Witness and the Cybersecurity for Democracy Team (C4D) , TikTok and Facebook are still failing to detect blatant misinformation about elections and voting.
Why do we care so much about the legitimacy of information? Because we have forgotten that social media has become a tool to shape reality. People make decisions based on what they see in their feeds.
So the discussion about responsibility for what we post on social media is still there.
Typically, multiple touchpoints will be needed before a consumer makes a purchasing decision. Most marketing campaigns will include multiple touchpoints across online and even offline channels.
The custom attribution model is usually the best and most sophisticated. A good second option is a Full Path Marketing Attribution model, as it will help you understand which channels are performing best at the top and honduras phone number list bottom of the Marketing funnel.
It is important to avoid looking at just a few pieces of the puzzle when calculating ROI, but rather to do an analysis focusing on the overall impact.
I hope this article has helped you in your ROI measurement challenge. Gaining the trust of key stakeholders and mastering the language of ROI is certainly not easy, but it is becoming increasingly important for most marketers.
Remember, if you need help creating data-driven content that helps you capture the right metrics to measure ROI for your entire purchasing journey, reach out to the specialists at Rock Content.
The proliferation of content brings all kinds of information. But sometimes those pieces are not 100% true.
In October and November, we will be facing important political events worldwide. We have the midterm elections in the United States and the second round of the presidential elections in Brazil. These times are perfect to analyze whether our attempts to combat fake news are sufficient.
According to a new report by Global Witness and the Cybersecurity for Democracy Team (C4D) , TikTok and Facebook are still failing to detect blatant misinformation about elections and voting.
Why do we care so much about the legitimacy of information? Because we have forgotten that social media has become a tool to shape reality. People make decisions based on what they see in their feeds.
So the discussion about responsibility for what we post on social media is still there.