years, and funding will increase.
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Advertising and PR Director of Dinamika LLC Tatyana Shatalova said that in 2023, thanks to RFRIT financing, her company chose the fintech sphere and was able to declare itself louder than ever: "We performed on par with the largest market players. As a result, in 2023, we were able to significantly increase our israel whatsapp resource indicators: the number of branded queries increased by 75%, organic search results - by 65%, and the total traffic grew from several hundred to several tens of thousands of people. I can also say that we became more visible in the media in terms of excerpts from articles and comments, and began to use social networks more actively. With the help of RFRIT, we chose working links for ourselves that brought not only good results, but also the basis for a marketing strategy for the future. The fund compensated us about 1 million rubles."
his company applied for compensation in January 2023, received the money in March and thus compensated for advertising costs for the third and fourth quarters of 2022. "Then our advertising budget was 1.2 million rubles - 500 thousand rubles of which we returned thanks to RFRIT. With this money, we improved our marketing department, hired a new marketer who took on certain tasks," added Andrey Denisyuk.
Marketing Director of Staffcop (Atom Security, part of the SKB Kontur Group) Dmitry Stepanov told a ComNews correspondent that the company actively used RFRIT support measures to promote the IT product on the Internet: "We launched advertising campaigns on Yandex and VKontakte platforms, which allowed us to reach a wide audience and increase brand awareness. RFRIT reimbursed us 1 million rubles from the amount spent, which helped to slightly reduce marketing costs. We used the reimbursed funds to develop Internet advertising, as well as to strengthen the telemarketing direction."
Dmitry Stepanov believes that the initiative from RFRIT to provide discounts on advertising from sites and to conclude agreements with friendly sites is timely, given the geopolitical situation and increased competition for clients within the country and the overall growth of marketing budgets of major players: "There is a chance to get new opportunities for promoting products on the international market and to expand the circle of potential partners. But we must understand that the current compensation amounts will most likely support startups and very small businesses."
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