It’s a smarter way to consolidate and build Dynamic Content instead of using AMPscript or complicated ‘standard’ Dynamic Content with lots and lots of rows.
The reason it’s smart is because Marketing Cloud cambodia phone number will lean on the rows within your import file to decide which content to serve, thus saving your team lots of time and simplifying the process.
Einstein Content Selection & Einstein Content
Anything titled ‘Einstein’ you can view as a data-driven AI tool.
These particular components are Dynamic Content on steroids because you’re letting the data drive the decision-making. Think of it as a way to deliver content using clever AI. The data will decide what to present to the recipient.
For example, you can simply upload a catalogue of products and let the AI manage sending the right message to the right people.
Screenshot of the Einstein Content Selection screen
Reference Content
Reference Content is the ultimate productivity component!
This allows you to reference an existing ‘block’ of content in an existing template or email to save time and launch campaigns faster and more easily. You just reference what you want to pull into your email from existing templates or emails, and it appears for you. No need to create from scratch again!
The cool thing about Reference Content is that it will always use the latest content. Bear this in mind in case you reference a block that is updated and you wanted the old content to be in there.
The editor will always show the content instead of the AMPscript.
Email Form
This is next-level interactivity within your emails. You can literally embed a form in your email so the recipient can complete it within the email itself.
This is amazing because it means your engagement rates should be much higher than if you were to direct someone to a landing page with a form and strong CTA, which is the default approach.
Keeping everything contained within the email avoids drop-offs from those users who click links but won’t wait for external pages to load and generally removes friction from the customer experience.
From directly within the Marketing Cloud email, you can:
create your own form.
set up a form to capture reviews.
gather more information via progressive profiling (great for dynamic content and AMPscript).
allow someone to submit a support case via Service Cloud.
Even better, the data can post directly to a Data Extension for use later on!
Screenshot showing email form options
Screenshot showing Review email response capture form
Image Carousel
Okay, this one’s kind of self-explanatory.
This feature allows you to add a series of images that can automatically move left and right. Kind of like an interactive GIF if you like.
You see this on websites a lot and of course, within social media channels such as Instagram.
Screenshot of MarCloud Marketing Cloud email account showing image carousel
The familiarity of using carousels to engage with content is one of the reasons they’re effective.
Need a hand with Marketing Cloud Email Studio?
Our team can empower you to use all of the above features and we can also provide you with support on full AMPscript solutions that will supercharge your dynamic content marketing. Send us a message to let us know what you need and we’ll be in touch.