First, what are Performance Max campaigns?
Posted: Mon Jan 20, 2025 5:16 am
These strategies encourage non-experts to write content only with the goal of achieving better SEO rankings in mind , making people realize that the content was not created to actually help them with their queries.
As a frequent user of Google search, I admit that it has taken a lot more work to find the result I would like during my searches. It often takes more than 3 refinements to find the ideal result. Even with Google keeping an eye on this issue and investing in improving performance, searching on the platform is becoming very daunting.
Therefore, for SEO and digital marketing professionals, people dissatisfied with Google search may indicate that in the near future people will start searching for their queries elsewhere, which means more engines to optimize for.
In any case, Google is one of the most respected and trusted players in this market and will probably not suffer significant user losses compared to other search platforms. We will keep an eye on the improvements that the platform will implement in the coming weeks!
Google Ads is rolling out new features for czech republic phone number list Performance Max campaigns . In addition, the company is sharing a series of best practices with the aim of helping businesses increase their sales this holiday season.
In this post, you will learn about the main Google Ads updates and recommendations so you can improve the performance of your ads.
Performance Max campaigns allow advertisers to use their entire Google Ads placement inventory in a single campaign.
They help marketers deliver results based on conversion goals, driving higher performance and ROI through real-time, cross-channel optimizations and smart bidding.
What are the new features in Performance Max campaigns?
Forecasting the impact of Performance Max with Performance Planner
Previously only available for Search, Shopping, Display, App, Video, and Local, Performance Planner now also supports Performance Max campaigns.
This will give marketers the ability to predict performance and simulate what can happen to their campaigns when adjusting budget, target, CPA, and more.
As a frequent user of Google search, I admit that it has taken a lot more work to find the result I would like during my searches. It often takes more than 3 refinements to find the ideal result. Even with Google keeping an eye on this issue and investing in improving performance, searching on the platform is becoming very daunting.
Therefore, for SEO and digital marketing professionals, people dissatisfied with Google search may indicate that in the near future people will start searching for their queries elsewhere, which means more engines to optimize for.
In any case, Google is one of the most respected and trusted players in this market and will probably not suffer significant user losses compared to other search platforms. We will keep an eye on the improvements that the platform will implement in the coming weeks!
Google Ads is rolling out new features for czech republic phone number list Performance Max campaigns . In addition, the company is sharing a series of best practices with the aim of helping businesses increase their sales this holiday season.
In this post, you will learn about the main Google Ads updates and recommendations so you can improve the performance of your ads.
Performance Max campaigns allow advertisers to use their entire Google Ads placement inventory in a single campaign.
They help marketers deliver results based on conversion goals, driving higher performance and ROI through real-time, cross-channel optimizations and smart bidding.
What are the new features in Performance Max campaigns?
Forecasting the impact of Performance Max with Performance Planner
Previously only available for Search, Shopping, Display, App, Video, and Local, Performance Planner now also supports Performance Max campaigns.
This will give marketers the ability to predict performance and simulate what can happen to their campaigns when adjusting budget, target, CPA, and more.