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How do i use the payment link in my business?

Posted: Mon Jan 20, 2025 5:13 am
by muskanhossain
Have you heard of payment links? This is a new way to receive payments from customers. Whether you are selling on a marketplace or in your own online store, every entrepreneur wants to be successful.

However, to do this, you need to invest in different strategies to promote your products. One important resource is to offer different payment methods to keep up with the main current trends, as well as changes in consumer behavior.

E-commerce is a growing market in Brazil. Every day, more independent sellers and established merchants appear in search of a place in the digital world. This increases competition, which requires entrepreneurs to take action to differentiate themselves. In this context, using a payment link in your business is a good alternative.

What is Payment Link?
Payment Link is a secure method of charging by credit/debit card or bank slip for sales transactions. It is a system that allows you to send a link so that the customer can make the payment for a purchase.

Today, many people are dedicated to selling different bahamas whatsapp lead types of products through social media or WhatsApp, without even having a physical or virtual store.

On the other hand, companies from various market sectors have also invested in social media to increase their sales. In both cases, the Payment Link is useful to strengthen the business.

Upon receiving the link from the retailer, the buyer must click to enter the payment details and thus complete the order of the desired items. Therefore, it will not be necessary to access the online store to make the payment.

Companies usually personalize the link to create a brand identity. They also specify payment methods and the link's expiration date.

Discover now some benefits of using the payment link in your business.

Active sales through social networks
Making sales through Facebook or Instagram has become popular, so facilitating purchases through these channels is essential for a business to sell more.

It works like this: the store owner publishes a product ad on Facebook's marketplace, for example, and instead of the customer accessing their virtual store, adding the product to their cart and completing the order, they can receive a payment link to complete the purchase.

To do this, the company must generate a link and send it via a message. This is undoubtedly a way to offer a better shopping experience for the consumer, since facilitating payment helps to ensure more sales.

WhatsApp groups are also very useful for entrepreneurs who sell online. The ability to include a payment link in the product ad allows users to complete the purchase more quickly.

Abandoned Cart Recovery
Anyone who owns an online store knows that many consumers visit the product page, add some items to their shopping cart, but do not complete the order. Cart abandonment is a common practice that store owners strive to reverse.

There are certain factors that lead customers to abandon a purchase, such as slow page speeds, lack of clear information and forms that request a lot of information for registration.

To avoid losing sales, a payment link can help, since you can later send an email to the customer who abandoned the cart with a link to complete the order. This is a good way to recover a sale that seemed lost.

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