filter dropdown menu with "Top 100" option selected
Posted: Sun Dec 22, 2024 4:40 am
So, you need to find out which topics and keywords contain a featured snippet. Then, optimize your content to try to rank for the top spot.
If you're looking for the CTR of a single page or keyword, do the search manually.
Is there a featured snippet? Great. Optimize your content to target it. (More on this in the infographic below.)
If you're looking for a site-wide strategy, use the Organic Research tool .
This will help you discover keywords that meet three criteria:
You are already on page 1
There is a featured snippet in the SERP
Your site no longer occupies the featured snippet
First, click on the “ Organic Research ” tool from the left sidebar of your Semrush dashboard. Type your site’s URL in the text box. Click “ Search .”
Ecological research tool
Next, go to " Charges ".
"Positions" tab highlighted in the bar
Then, click on the " Ecological " filter.
"Eco" filter highlighted
Finally, click on the " Pos. " filter drop-down and choose " Top 10 ". phone code philippines Click " Apply ".
"Pos."
Next, click on the “ SERP Features ” filter. Hover over “Non-Ra… Domain” and click on “ Featured Snippet ”.
"SERP Features" filter dropdown with "Featured Snippet" option selected
The result is filtered for keywords where your website ranks in the top 10 but does not have a featured snippet, even though it is present in the SERPs. All of these pages are potential optimization opportunities.
Organic search results "Positions" with filters applied
In this example, the first result in the list is in position #2. But there is also a featured snippet at the top of the results.
How is it captured?
You'll need to optimize for featured snippets .
Depending on the exact type of snippet that appears (paragraph, list, table, etc.), you can craft a section of your content to try to match the formatting and style of the result.
An infographic from Semrush explaining how to get a featured snippet
You can also reverse engineer the process.
Instead of updating existing content, you can create new content specifically targeting searches that contain featured snippets.
You can perform an SEO competitive analysis to see what keywords your competitors are ranking for that include a featured snippet.
Or use Keyword Magic to generate a list of keywords that you can filter by the presence of a featured snippet.
If you're looking for the CTR of a single page or keyword, do the search manually.
Is there a featured snippet? Great. Optimize your content to target it. (More on this in the infographic below.)
If you're looking for a site-wide strategy, use the Organic Research tool .
This will help you discover keywords that meet three criteria:
You are already on page 1
There is a featured snippet in the SERP
Your site no longer occupies the featured snippet
First, click on the “ Organic Research ” tool from the left sidebar of your Semrush dashboard. Type your site’s URL in the text box. Click “ Search .”
Ecological research tool
Next, go to " Charges ".
"Positions" tab highlighted in the bar
Then, click on the " Ecological " filter.
"Eco" filter highlighted
Finally, click on the " Pos. " filter drop-down and choose " Top 10 ". phone code philippines Click " Apply ".
"Pos."
Next, click on the “ SERP Features ” filter. Hover over “Non-Ra… Domain” and click on “ Featured Snippet ”.
"SERP Features" filter dropdown with "Featured Snippet" option selected
The result is filtered for keywords where your website ranks in the top 10 but does not have a featured snippet, even though it is present in the SERPs. All of these pages are potential optimization opportunities.
Organic search results "Positions" with filters applied
In this example, the first result in the list is in position #2. But there is also a featured snippet at the top of the results.
How is it captured?
You'll need to optimize for featured snippets .
Depending on the exact type of snippet that appears (paragraph, list, table, etc.), you can craft a section of your content to try to match the formatting and style of the result.
An infographic from Semrush explaining how to get a featured snippet
You can also reverse engineer the process.
Instead of updating existing content, you can create new content specifically targeting searches that contain featured snippets.
You can perform an SEO competitive analysis to see what keywords your competitors are ranking for that include a featured snippet.
Or use Keyword Magic to generate a list of keywords that you can filter by the presence of a featured snippet.