Is this a pure example of how a brand gains global relevance?
Posted: Mon Jan 20, 2025 4:51 am
It's already clear that at this stage, Mastodon's proposal is allowing real connections between people. Not to mention that it is not known how the ads will work, since we are talking about different servers, about 4,600 , to be more specific. And each server has its own rules, so it is still too early to define how this environment will work for brands.
If we could give you one piece of advice, it would be to join Mastodon anyway, as a marketing professional and not as a brand. It's the perfect time to get out there and explore, before you start planning anything.
Global communications and vast interconnections are helping us build argentina phone number list the new paradigm of zero borders, but without the limitation of a common language.
We used to think: whoever masters language, owns power. Languages are tools of power and have been for centuries, as long as there have been civilizations. But has this been the case lately?
There is a new order of power. Today, we are more aware that globalisation does not consist of introducing common languages, but rather of embracing the languages and cultures of the markets with which we work.
In general terms, rather than prioritizing a common language to have a global impact, it is necessary to build representation through cultural and linguistic diversity. With this in mind, we bring McDonald's to the stage.
The brand has launched a new campaign for the 2022 FIFA World Cup , related to one of the most important digital strategies in global communication: localization.
And let's face it, the new approach has everyone talking about McDonald's.
Let's look at the lessons McDonald's has taught us during this first week of the World Cup, on how to get in touch with the world.
If we could give you one piece of advice, it would be to join Mastodon anyway, as a marketing professional and not as a brand. It's the perfect time to get out there and explore, before you start planning anything.
Global communications and vast interconnections are helping us build argentina phone number list the new paradigm of zero borders, but without the limitation of a common language.
We used to think: whoever masters language, owns power. Languages are tools of power and have been for centuries, as long as there have been civilizations. But has this been the case lately?
There is a new order of power. Today, we are more aware that globalisation does not consist of introducing common languages, but rather of embracing the languages and cultures of the markets with which we work.
In general terms, rather than prioritizing a common language to have a global impact, it is necessary to build representation through cultural and linguistic diversity. With this in mind, we bring McDonald's to the stage.
The brand has launched a new campaign for the 2022 FIFA World Cup , related to one of the most important digital strategies in global communication: localization.
And let's face it, the new approach has everyone talking about McDonald's.
Let's look at the lessons McDonald's has taught us during this first week of the World Cup, on how to get in touch with the world.