Why should you care?
Posted: Mon Jan 20, 2025 4:08 am
More data and analytics can only be good news for marketers, whether they are part of a marketing department or run their own company.
According to LinkedIn: “In the last year alone, we’ve seen a nearly 50% increase in the number of people following people who have Creator Mode turned on and a nearly 30% increase in engagement with content created by people who have Creator Mode turned on.”
It seems that content creator mode not only gives you access to these new analytics, but also provides you with greater reach and engagement.
Plus, using your new knowledge can take you even further:
1) Know your audience
LinkedIn's new demographics can help you better understand your audience and ensure that your audience is present on the platform.
Every marketer wants to focus on the platforms where their audience hangs out, without wasting marketing dollars on platforms where their audience isn't. Now you can know for sure if LinkedIn is a good place to reach your audience or not.
You can also leverage what you learn from venezuela phone number list new demographics to solidify your buyer personas. This, of course, can help you give your audience what they want and better target all of your marketing strategies, not just what you do on LinkedIn.
2) Find out what works and what doesn't
With new audience growth insights, you'll be able to tell whether your audience is growing or not. Plus, insights into your top posts will tell you what content your audience really wants, and perhaps in what format, too.
Combining the two tools gives you excellent insight into whether your marketing is working on this platform.
From LinkedIn’s announcement: Audience Growth Insights “can help you determine if a conversation topic, new visual format, or speaking opportunity may have influenced your follower growth, helping you shape your strategy for the future.”
According to LinkedIn: “In the last year alone, we’ve seen a nearly 50% increase in the number of people following people who have Creator Mode turned on and a nearly 30% increase in engagement with content created by people who have Creator Mode turned on.”
It seems that content creator mode not only gives you access to these new analytics, but also provides you with greater reach and engagement.
Plus, using your new knowledge can take you even further:
1) Know your audience
LinkedIn's new demographics can help you better understand your audience and ensure that your audience is present on the platform.
Every marketer wants to focus on the platforms where their audience hangs out, without wasting marketing dollars on platforms where their audience isn't. Now you can know for sure if LinkedIn is a good place to reach your audience or not.
You can also leverage what you learn from venezuela phone number list new demographics to solidify your buyer personas. This, of course, can help you give your audience what they want and better target all of your marketing strategies, not just what you do on LinkedIn.
2) Find out what works and what doesn't
With new audience growth insights, you'll be able to tell whether your audience is growing or not. Plus, insights into your top posts will tell you what content your audience really wants, and perhaps in what format, too.
Combining the two tools gives you excellent insight into whether your marketing is working on this platform.
From LinkedIn’s announcement: Audience Growth Insights “can help you determine if a conversation topic, new visual format, or speaking opportunity may have influenced your follower growth, helping you shape your strategy for the future.”