On and off integration
Posted: Mon Jan 20, 2025 3:52 am
Amazon's monitoring work can measure consumer behavior on the website, analyzing their searches for products, clicks, where the mouse spends the most time on the page, among other consumer actions, generating a heat map that identifies the most visited places on the screen.
Based on the consumer's purchase and viewing history, the company begins to attempt to forecast sales and prepares the nearest Distribution Center, according to the product categories identified with each customer's profile. In this way, in the case of a purchase for a recommended product, the company can work with reduced stock and delivery in just one day, for example. In addition, with fast delivery, the consumer's level of satisfaction increases.
This detailed monitoring enables more accurate sales saudi arabia whatsapp data forecasting, in addition to generating a mailing list of consumers with similar profiles for future sales suggestions. Compare this to what manufacturing companies used to do: they produced and then developed a strategy to sell the products already in stock. What Amazon does is different: not only does it manage its inventory properly, it can also predict what consumers will buy in the future, based on their search history and online activity.
Another example is Netflix, which, although it delivers an online service, also operates with a monitoring system in order to create content that is increasingly attractive to its audience. The series and films produced by Netflix are designed based on the analysis of data from its consumers. It is possible to predict the success of a show based on the behavior of consumer clusters. See how this is different from what traditional channel models do: they produce “artistic” content based on market research (which often does not reflect the reality of the population) and only make changes to their route based on audience data. While these offline business models are reactive, Amazon and Netflix’s models are predictive .
Geolocation
There are also advanced tools that allow consumer tracking to facilitate sales, such as geotags. The purpose of this tool is to offer consumers products, services, promotions or even brand information, with their profile, at points close to their location.
Among digital marketing trends, customer tracking, from lead to customer, is the one that generates the most results. This allows entrepreneurs to obtain an exact measurement of the effort to be applied to generate less investment with a higher return, using an extremely focused marketing budget.
A good example of monitoring that we have today is that of groups for market research. Instead of focus groups, which are conducted in person and require payment from participants, the topics discussed in virtual brand communities are constantly observed, in a more realistic way and without the budget restrictions that traditional market research can suffer.
All of these tools, in addition to the more established media such as email marketing and corporate blogs, play a role in the promotional strategy. It is necessary to identify which of them works for each audience in their journey and location. Therefore, to identify the channels for your promotion/sales more assertively, monitoring becomes a fundamental tool.
Among the trends that generate the most results for companies, the integration of online and offline through a CRM tool is one of the main ones. A change in structure must be adopted to meet the current market, adapting to the consumer and no longer pushing a product/service to create the need for the customer to purchase.
From an operational point of view, in company management , the entrepreneur needs to work with the aim of making the consumer feel that there is a genuine effort from the company, in what it proposes to offer.
Based on the consumer's purchase and viewing history, the company begins to attempt to forecast sales and prepares the nearest Distribution Center, according to the product categories identified with each customer's profile. In this way, in the case of a purchase for a recommended product, the company can work with reduced stock and delivery in just one day, for example. In addition, with fast delivery, the consumer's level of satisfaction increases.
This detailed monitoring enables more accurate sales saudi arabia whatsapp data forecasting, in addition to generating a mailing list of consumers with similar profiles for future sales suggestions. Compare this to what manufacturing companies used to do: they produced and then developed a strategy to sell the products already in stock. What Amazon does is different: not only does it manage its inventory properly, it can also predict what consumers will buy in the future, based on their search history and online activity.
Another example is Netflix, which, although it delivers an online service, also operates with a monitoring system in order to create content that is increasingly attractive to its audience. The series and films produced by Netflix are designed based on the analysis of data from its consumers. It is possible to predict the success of a show based on the behavior of consumer clusters. See how this is different from what traditional channel models do: they produce “artistic” content based on market research (which often does not reflect the reality of the population) and only make changes to their route based on audience data. While these offline business models are reactive, Amazon and Netflix’s models are predictive .
Geolocation
There are also advanced tools that allow consumer tracking to facilitate sales, such as geotags. The purpose of this tool is to offer consumers products, services, promotions or even brand information, with their profile, at points close to their location.
Among digital marketing trends, customer tracking, from lead to customer, is the one that generates the most results. This allows entrepreneurs to obtain an exact measurement of the effort to be applied to generate less investment with a higher return, using an extremely focused marketing budget.
A good example of monitoring that we have today is that of groups for market research. Instead of focus groups, which are conducted in person and require payment from participants, the topics discussed in virtual brand communities are constantly observed, in a more realistic way and without the budget restrictions that traditional market research can suffer.
All of these tools, in addition to the more established media such as email marketing and corporate blogs, play a role in the promotional strategy. It is necessary to identify which of them works for each audience in their journey and location. Therefore, to identify the channels for your promotion/sales more assertively, monitoring becomes a fundamental tool.
Among the trends that generate the most results for companies, the integration of online and offline through a CRM tool is one of the main ones. A change in structure must be adopted to meet the current market, adapting to the consumer and no longer pushing a product/service to create the need for the customer to purchase.
From an operational point of view, in company management , the entrepreneur needs to work with the aim of making the consumer feel that there is a genuine effort from the company, in what it proposes to offer.