Step 2: The Three Elements of an Effective Channel Strategy

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Once you’ve answered these questions, you should have a more realistic picture of how each channel is performing and how much it’s costing you. You can then use this information to begin shaping your strategy. “People, Process, Technology” : A model that many successful business consultants follow to help companies meet their ambitions.


Below we explain what each element namibia telegram number database entails with a series of food for thought. The goal is not to tell your team what they are good at and what they are bad at. The goal is to ask them what they think. Nothing more.

People :Ask your team what the strengths and weaknesses of each channel are. Ask each member which channel they think they are most effective in. Each channel is very different, and each team member has different preferences and skills. By mapping these aspects, you can better understand the gaps in your strategy. You can then have the most effective members in a given channel train those who are not as effective. This is a great way to encourage mutual training and start improving customer service along the way.