Adding Schema Markup in WordPress and WooCommerce

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Search engine optimization (SEO) is an important part of any successful website strategy. At WPBeginner, we've found that adding schema markup significantly improves our site's rankings.

Schema markup helps search engines understand your content, increases your visibility, and attracts more organic traffic. It provides structured data about your website and content that can be displayed in search results.

In this article, we will show you how to easily add schema markup in WordPress and get more free SEO traffic from search engines to your website.

Adding schema markup to a WordPress website
Here is a quick overview of the topics we will cover in this article:


Schema markup is a special type of HTML code that you can phone number taiwan insert into your WordPress website to tell search engines more about your content.

For example, you can tell search engines that a particular page is a blog post, recipe, FAQ, news article, or product page in your online store . Search engines can then use this data to display rich results.

Rich results in Google Search
Search engines like Google also use schema markup to display information in other searches.

For example, in Google Maps, your listing would appear with directions, opening hours, phone numbers, and more.

Local search results preview
These enhanced search listings are called rich results or rich snippets. They make your website stand out in the SERPs, which improves your organic click-through rate and brings you more free traffic.

According to Google search statistics, rich results are clicked 58 times per 100 searches, outperforming regular search results.