Tap into Social Media Marketing

[samiaseo222]

It might be tempting to avoid using social media as part of your B2B marketing strategy. It can be labor-intensive and requires creativity to ensure you keep visitors engaged. However, social media is a valuable channel for any business, and new platforms such as TikTok and WhatsApp are becoming more popular than established networks like Facebook.

In fact, 83% of B2B marketers use social media marketing, the second most popular channel after search engine marketing. When it comes to the platforms B2B businesses use there are some that phone list help drive engagement better than others. As you can see from the data below, LinkedIn comes out on top to engage B2B audiences followed by X and Facebook.

One of the easiest ways to use social media is to leverage your blog content. Posts that direct people to useful content provide relevant information and improve SEO. You can also cross-promote across all your social media platforms but just be sure to tailor your message on each one to match the audience and is platform-specific.

You can use social media successfully by offering content such as:

Industry tips
Industry news
Pain point solutions
Updates to your products/services
Glowing client or partner testimonials
Links to case studies and whitepapers on your website
Video testimonials
Links to instructional videos made by your company
A great example of a B2B brand using LinkedIn effectively is Dropbox. With a focus on behind-the-scenes content to promote their way of working, their employees are called ‘Dropboxers’. They use LinkedIn effectively by showing photos and videos of their teams and also promoting relevant blogs and showcasing their products.