In our opinion, this is the best definition of an influencer.

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Influencers and their influence are a new, modern and powerful tool of Internet marketing.

In recent years, the outflow of Internet users from search engines to social networks has become increasingly obvious. People spend almost all their time in social networks, and therefore, to search for goods and services on the Internet, they use search engines Yandex and Google less and less and increasingly try to find all the necessary information within their favorite social network.

Naturally, internet stockholder database
marketing cannot ignore this and moves its activity following the target audience. From search engines to social networks. But social media marketing is different from search marketing. And its main difference is the extremely strong influence of so-called influencers.

Who are influencers?
Here is the definition given by Wikipedia for "influencer" (in most cases, "influencer" is written with an "e", but Wikipedia writes "influencer" with an "e", and you can't find the correct spelling in dictionaries, since the word is completely new):

An influencer is a blogger who has a large and loyal audience on social networks, on whom he has a noticeable influence.

ru.wikipedia.org

What types of influencers are there?
Influencers can have completely different audience sizes. From nano-influencers with a couple of thousand subscribers to million-plus. Not every blogger is an influencer and this does not depend on the audience size. To be an influencer, a blogger must be an opinion leader in their niche and have influence on the opinion of their audience.

How can internet marketing use the influence of influencers?
How to use the influence of influencers in marketing depends only on the imagination of the marketer and blogger. From the simplest recommendation "I use it myself and recommend it to everyone" to the most complex integration of a brand, product or service into the blogger's work.

According to Konstantin Samarin, head of the Internet marketing agency “Internet-Prodvizheniye”, “Influencer advertising on social networks is the “word of mouth” of the 21st century that has become a paid service.”

How to find influencers for cooperation?