Last week we discussed the opportunities that BtoB predictive marketing opened up. We concluded that predictive marketing was a very important tool to implement in a company. Whether in an ROI or human resources approach, the advantages of predictive marketing are multiple. But what about in a specialized industry like HVAC ( Heating, Ventilation and Air-conditioning )?
As a reminder, the acronym HVAC is the equivalent of the French acronym CVC which means heating, ventilation and air conditioning . This industry, which is intended for both individuals and professionals, is experiencing strong expansion, reaching a turnover of more than 16 billion euros in France today. taiwan whatsapp data
The HVAC universe already uses many technologies such as artificial intelligence, IoT. It is even at the cutting edge of technology in many areas. In view of the expansion of the market, changes in consumption patterns, predictive marketing is a necessary tool for this industry.
From now on we will see why predictive marketing is essential for a growing industry. We will take the example of the HVAC or CVC field to show the usefulness of such marketing technology.