But, since talking about the future requires taking into account the past, they began the talk by telling us about some of the lessons they had learned from the previous Peak Season. In her case, Giannella Ligato (Primor) told us that one of the great lessons she learned from Black Friday 2022 was the simplification of discounts to facilitate sales and internal management at Primor.
said that making alliances with brands to be able to offer the best deals was a strategy that worked very well for them. He also highlighted the importance of originality and personalization when it comes to creating campaigns.
Looking at the present and the future, Giannella said that the current trend is to continue growing, but that in these times you have to be careful when setting discounts to avoid harming your brand's margins honduras number data and profit and loss accounts. In addition, referring to her own sector, the beauty sector, she explained that the escalation usually begins shortly before Black Friday and, from there, it spreads.
As for the measures to be taken to prepare for the Peak Season, Hector told us how they are strengthening their Customer Service and Warehouse team. And also that they are paying special attention when choosing which products they will compete with during these sales periods, since this is a fundamental issue. Not all products work the same.
Fernando Pedraz (Reveni) told us that Black Friday is usually followed by a flood of returns that lasts until after Christmas , so the trend is expected to repeat itself this year. But, as he explained, returns can be opportunities , the key is to gain customer loyalty in a short time and achieve a quick second purchase, being the first option in the mind of that consumer.