Implement a content marketing strategy

[tanjimajuha20]

To have a good digital marketing strategy , it cannot be improvised. Several points must be taken into account to optimize your content marketing. You can also use specific applications to help you.

You will need cameroon phone data to know your market perfectly. This will help you know what are the most appropriate ways to distribute your content. It is also a way to know your Specific, Measurable, Acceptable, Realistic and Time-bound (or SMART) criteria that will help you set your key objectives and targets.

You will then need to inform them of your strategy. Are you creating an Instagram page? Indicate this in your newsletter.

Next comes the content creation stage. Here again, you need to set up an appropriate strategy and choose the right tools (blog? Social network?). Using the marketing matrix can be very useful then.

You have chosen the distribution method(s), you will then have to organize yourself as best you can and establish a precise schedule to edit your content. You must take into account that it is not enough to publish a text from time to time. You must keep your medium alive and bring it new features regularly. This is the best way to build customer loyalty and stand out from competitors.

Examples of content marketing
Today, all companies use content marketing. Let's take some of the most representative examples to better understand what content marketing is.

Want to not have to worry about your content marketing? Take Spotify as an example. With automatically generated content to feed the group's 4 blogs and newsletter, more than 400,000 visitors per month end up on the group's pages, which feature very high-quality images. The writings are made for readers, and are renewed very regularly.

Another solution: become the king of inbound marketing like Hubspot. The group offers different media to "feed" its visitors. Particularly in-depth blog articles, regular updates, a sharing center, but also an education center without forgetting the creation of videos broadcast on Facebook or LinkedIn.

It is also possible to create a series of content on the same subject, as Oracle does. Experts intervene during short topics to make certain subjects more accessible.