If you rely too much on standardization, you will lose."

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However, Cohen makes a virtue out of necessity, saying that 13 years ago, when I-COM started, it was all about standardizing measurement across the industry.

But innovation has created a new landscape. First, he says, achieving common standards is very difficult , and companies that play smarter in marketing know they must deal with the industry's problems alone.

Companies are beginning to address problems individually rather than collectively, and “those that wait for the collective reaction of the industry are the losers. The game is to always be in the front row, and companies have to realise that.”

To have a competitive advantage in the namibia phone data market, "you need to have your own specialized partners to look after your company's interests and have your own strategy.
Therefore, it is essential for Cohen to attract the best talent, something he defines as complicated and requiring investment. He also highlights the creation of an ecosystem of partners that guide companies towards leadership.

And this is the task that the I-COM Global Summit focuses on, with the aim of helping companies connect with the community and thus contribute to achieving their objectives.

A globally renowned event that invites you to dive into the interesting, beneficial and still enigmatic world of data. Missing out is not an option.

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