The purpose of segmented marketing is precision

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How to use LINE official account to do focus marketing/precision marketing

As customer relationship management and maintenance receive more and more attention, marketing is no longer just about casting a net to catch fish, but about refined communication.

The key to success in focus marketing is to find the right indicators to segment consumers into groups, so as to provide different content for consumers with different customer values, interests, preferences and consumption habits. Focus marketing can be realized specifically on LINE through the "LINE Focus+" management function in the official account backend (different labels can be attached to friends). However, for medium and large enterprises, there are many consumers in terms of number and type, complete and detailed Local focus will be difficult to achieve through the LINE OA native backend, so it is recommended to use automated and intelligent focus tools .

26. How to use tags to focus attention
With the convenient tagging tool in hand, the next question is: How to use tags to focus?

According to "LINE Focus Strategy: 5 Tips to Efficiently Collect 4 Types of Tags and Upgrade Precision Marketing!" 》 article, the four common types of focus variables are: "customer preferences", "member italy whatsapp phone number attributes", "joining sources", and "product categories", and these tags can be quickly collected using different digital tools.

Tag Strategy-2

27. Extension tool of focus marketing: LINE progressive messages
As the segmentation becomes more and more refined and the brand's marketing communication with consumers becomes more and more personalized, the problem faced by the operators of LINE OFFICIAL ACCOUNT becomes "efficiency". Sending the same message to all consumers is the fastest and easiest way, but it cannot provide each consumer with what they need most. On the contrary, focus marketing can be precise, but it takes time and effort.

The progressive messaging function in the LINE OA background can set trigger conditions for different events, allowing the system to automatically send messages to these users when they meet specific conditions. It can also be regarded as the Yangchun version of the MAAC automated customer journey introduced below.