In September 2020, we interviewed Laura Castro , who at the time was Public Relations Manager at Platanomelón , to find out how the brand worked on its influencer marketing . Among the profiles they work with, there are comedian influencers, sexologists and illustrators. The latter is the case of Moderna de Pueblo , who with her content manages to communicate through a character already known by her audience, with whom they connect and who manages to provide naturalness, clear up doubts and break taboos.
In February 2022, Danone carried out an impactful influencer marketing strategy by partnering with Ibai Llanos on Twitch. The brand became the official sponsor of Ibai’s show, “Disaster Chefs” , including its bangladesh number data brands Alpro, Font Vella, Yopro, Oikos, Activia, Actimel and Danet. This alliance resulted in more than 3.7 million viewers in the first episode , where the contestants used Danone products in their recipes. Likewise, another brand that played a relevant role in the famous influencer and streamer’s program was Carrefour , as an official supplier.
In March 2023, McDonald’s launched a campaign in collaboration with influencers Twin Melody , Aitana and Paula Etxeberría . The twins became ambassadors for the fast food chain to promote a limited edition of Coca-Cola cups available in four shades. The strategy extended beyond the cups, incorporating an immersive experience at the Méndez Álvaro station and a choreography by the influencers to present the collaboration.