IBEX35 companies have found that content related to sponsorship, corporate social responsibility (CSR) and sustainability are the pillars for generating great engagement and virality. The report highlights the leading role of TikTok and Instagram as the platforms that capture 75% of interactions, thanks to their commitment to valuable content and investment in paid media and collaborations with influencers.
Instagram is confirmed as the leading network in interactions for IBEX35 companies, generating 9 million interactions and representing 41% of the total. In addition, NaturgyClientes has experienced a significant increase in followers, adding almost 140,000 in just a month and a half, thanks to its focus on valuable content.
In terms of growth, LinkedIn shows a notable increase in afghanistan number data views, highlighting once again the dominant presence of energy and banking companies.
Share of interactions by platform
More than 60% of views are generated on Instagram, especially through Reels and collaborations, while TikTok emerges as the platform with the greatest increase in views, benefiting from the opening of new channels and the adaptation of companies to new forms of digital communication.
This panorama leaves us with a clear lesson: the importance of adapting digital strategies to the changing preferences of users, where valuable content and intelligent collaborations become the key to success.