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Kiosks and self-service checkouts (SSCs) have become a common occurrence in the HoReCa and FMCG segments. They allow companies not only to adapt to the demands of young customers, more than 50% of whom prefer to place an order themselves, but also to increase the average bill.

KSO is mostly associated with large catering chains, but kazakhstan whatsapp phone number under certain conditions they can be useful for small and medium businesses. Sergey Lapad, CMO of Kroshka Kartoshka, talks about the benefits that kiosks can bring to SMEs, how to understand that their installation will bring profit, and in what direction the sphere is developing.



Customer loyalty
The presence of KSO, especially in high-traffic areas, allows to reduce the number of queues, increase the throughput of retail outlets and improve customer satisfaction. Today, kiosks are a hygienic minimum for large businesses, and for SMEs, an opportunity to simplify and diversify the customer journey. According to a representative of the Magnit chain, customers who prefer self-service come to stores with KSO 1.5 times more often.



Resource optimization
KSOs can work without interruption, without vacations, sick leaves and time off. One consultant is enough to service 4-6 devices , which reduces the costs of searching, onboarding, training employees and the wage fund. And at the same time, it solves the issue of hiring in the conditions of personnel shortage , which affects not only large players, but also SMEs.

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Testing Marketing Strategies
Self-service kiosks help promote complex offers and new menu items: both can be easily placed in separate sections. Such items can be shown first and stimulate additional sales even in small establishments. The customer added a dish to the basket, and the program immediately suggested a salad, drink or sauce to go with it — and showed how much he would save.

You can run A/B testing to understand which menu options work better. Chains are gradually introducing CSR into their food outlets, and then look at customer preferences. They can often change even within a single city or differ depending on the location: a shopping mall, a flagship, or a small cafe on the outskirts of the city. This data allows you to adjust the system of dish recommendations to a specific location.



Menu update
With the help of KSO, you can update the menu faster. Imagine a situation when a customer saw an item on a banner above the cash register, stood in line, tried to place an order, and in response heard: "Sorry, we don't have this today." Self-service kiosks eliminate this possibility. If the kitchen or warehouse suddenly runs out of a product, the item is automatically excluded from the menu at the self-service checkout.



On the topic: A selection of materials for business in the HoReCa sector