Suggestive or pornographic ads or images Ads with grotesque images Ads or content with shocking, disturbing, or exaggerated titles and images Examples of sponsored links that Google doesn't like In addition to all this, ads must not hinder good page navigation and must not prevent users from enjoying the content. So watch out for interstitial pages, mobile ads and pop-ups! In fact, Google says that: A single pop-over Ad or interstitial page with a clear and easy-to-use close button is not terribly distracting, though may not be a great user experience.
A single pop-up ad or interstitial page with a visible bahamas phone data and easy-to-use exit button isn't a terrible distraction, but it may not make for a truly good user experience. In short, pop-ups are not condemned a priori, but the emphasis always comes back to the user experience. If your ads, pop-ups or banners are in any way annoying, the overall quality of the page will inevitably decline. The importance of user experience and the website In the Quality Raters Guidelines Google states it in every way: user experience is absolutely central in determining the quality of the page.
Not that this surprises us. On the contrary, On this blog I have already talked about how UX-related signals are increasingly important from a ranking point of view , and how Core Web Vitals fit into this paradigm. However, returning to the Guidelines, there are some aspects that deserve particular attention. Speaking of ads and secondary content, we understood that the layout of the pages is extremely relevant , as it is capable of determining whether navigation on the website is good or not.