Products are differentiated.

[sabarina38]

The brand is centered on the name, with other elements as auxiliary. There are only two purposes: You can make it easy for others to remember you. When others see your brand elements, they will think of you (recall). Note: In daily life, if you want to know whether a company attaches importance to its brand and whether its brand is good, you should mainly look at whether it has these brand elements and how well it has done. I mainly look at three points: Brand name (whether the name is easy to remember and spread, and whether people know what the name does). Symbols (are there symbols? Are they easy to remember?


Are they related to the value they convey ? In other words, do you know what this symbol means when you see it?) Reason for purchase (I have noticed that many shop fronts in our city do not have reasons for number data purchase written on them, so people would have no idea what they are for at a glance). There are currently two forms of brands: Internet celebrity brand. Traditional brand. The two brands have completely different ways of building brands .



The initial operation of an internet celebrity brand is often: 1 ) fully interacting with " fans " on various social media . Start to have your own fans on social media (such as Weibo, WeChat, Douyin, and Xiaohongshu ). What people talk about on social media are all very real life scenes - how to dress, how to match clothes, what activities to attend , and where to travel. Let’s discuss it together .