By Astrid Ruiz
Marketing4eCommerce Editor
SGoogle and Alphabet CEO undar Pichai recently spoke at the Business, Government & Society 2024 Forum at Stanford University, where he talked about the future and evolution of AI and search . He also explained his concept of search and the role of websites, emphasizing that the only thing that is different is the technology.
Here is the full interview with Sundar Pichai:
2024 Business, Government & Society Forum - Welcome and Opening Keynote
Future of Google Search
Over the past year, AI has dramatically changed brazil number data Google Search and SEO, and we expect more major changes in the coming months. This prediction has created uncertainty among publishers and marketers alike , fearing that generative AI will completely replace search, causing websites to decline and the SEO industry to die.
Pichai offered some reassurance, saying that in the future, people and websites will continue to play a role in search just as they do today. The balance between the answers that AI can provide on Google (for example, something concise like “how many people are there in the US?”) and the need to get a variety of opinions, consult sources, etc., which is what search provides, will continue to be sought.