The Seller's Guide: 20 Techniques to Increase Your Company's Revenue

[jrineakter]

Any business needs to increase its turnover in the medium and long term to avoid falling into the precipice of uncontrolled losses. We have already said it here in another text: in the digital age, those who do not win and grow, go bankrupt . In this text we collect 20 techniques that will help you increase income and control the factors that prevent it from flowing as it should. Your future and that of your company depends on knowing how to apply them well.


In the digital environment, the hook product serves to capture the attention of a user who is browsing the Internet and comes across what you are offering. If it is interesting, it may catch their attention and they will stop. In order to access the product, they will have to leave their details and from there a relationship of trust will be established through the various communication channels.

The hook product is a strategy widely used by online and offline businesses, but just because it is popular doesn't always make it effective. For it to work, the hook product has to be free – or much cheaper than regular products – and of excellent quality.

2. Reduces costs
Cost reduction is an objective that we must always have in mind, as it offers several advantages to the company: it allows us to optimize production processes and allocate iceland number data resources in a more rational way, and it helps us to offer a better price for our product or service than the competition.

In this section, it is paradigmatic how new technologies can work in our favor, since the use of an app like Holded automates slow processes, reducing costs and multiplying the client's possibilities.

3. Increase traffic
This point is especially relevant for companies that rely on the online channel to make sales, which is the case in almost every company these days. The idea is to get visitors to visit websites related to the business, its social networks and its promotional videos.

The more traffic passes through our channels, the more likely it is that a conversion will materialize. It is the logic of the physical retailer: if nobody sets foot in my store, it is difficult for me to sell any product. To increase traffic, one of the most recommended strategies is content marketing, providing valuable pieces that go beyond the simple sales claim . Another basic recommendation: tattoo the acronym SEO on your head, because it will be vital to the success of your business.

4. Omnichannel
In addition to increasing traffic to our landing page , it is also important to adopt omnichannel: manage all possible sales channels. The more options for the customer, the better; this will generate trust with the customer that will end up being key to the good health of the business. The essential idea is to turn the sales process – online and offline – into an experience; if that experience remains in a single channel, it will not be completely complete.

In the sales section itself, it is important to offer as many options as possible: Ebay, Amazon, Shopify, etc. as commercial platforms, or debit/credit cards and Paypal in the case of payment methods.

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5. Take advantage of the sales
Regardless of the sector in which we operate, the sales season can be a good alternative to boost sales. It no longer only works in clothing, but has become a cross-market business strategy. A clear example is Black Friday , which is becoming more popular every year in the technology sector.

Sales periods or days serve to reach consumers who are not so open to the market during the normal season, allowing for the sale of certain products and increasing stock turnover. In addition, a good marketing strategy during these days of high consumption can help position us for the rest of the season.