Find something unique and do it to the extreme

sabarina38 · Post by **sabarina38** » Mon Jan 06, 2025 5:09 am

Based on "yourself" , magnify a certain interest and passion, and use your preferences as the standard for selecting users. Based on your circle, interests, beliefs, etc., and achieve "big" from this "small". Invite participation in co-construction, and make it a private area for the interests of this type of users, a place to express new life attitudes, and a place to interact with the new consumption spirit. Find a new role and transform from a "relationship connector" to a "relationship value-added" - helping users become better versions of themselves.

This approach also applies to employees and partners. The truth that is not the truth - rather than trying to please everyone and risking no one liking you in the end , it is better to only seek out those who are phone library possible and willing to be true friends. So, "finding people who love you" and inspiring them to join your ecosystem, become partners, and grow together may be the first issue that every new consumer coffee brand considers. 2. Differentiation – Different, Extraordinary and Unique "Differentiation" is the art of standing out in brand competition, and it has long been a consensus among brand people.

However, in the coffee market where four waves overlap , differentiation alone is not enough to stand out. At least you have to stay away from the average and reach "different". If you go deeper into "different", you will get "extraordinary" and "unique". It is a shortcut for brands to successfully stand out and leap, and it is also the engine of strong gravity brands. Manner 's differentiation is the best - it achieves "different" with a simple style , "extraordinary" through environmental protection, and encourages customers to bring their own cups to achieve a "unique" temperament. 1. Three levels of differentiation: different, extraordinary and unique 1 ) "Different" The aesthetic threshold of the main coffee population may be the highest, so the starting point of differentiation must begin with appearance.