How to Use Influencer Marketing in the B2B Space

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At times, however, you may have a page that runs through some basic definitions or answers snippet-level questions that have been done 100 times over where there might not be much to add in order to differentiate. That’s not to say you couldn’t – you always can. In these cases, we may see a lot of very similar content created by generative AI (much the way that a lot of this content is already not very good and very similar to each other). How bad is AI generated content from an EEAT pov? Are there any generative AI tools apart from ChatGPT you would recommend that can help with SEO content creation/inspiration? Mordy: The idea of equating AI generated content with E-E-A-T is a contradiction in my opinion.

AI cannot have either experience nor expertise. It can uganda phone numbers spit out information that may reflect expertise but it itself does not have that expertise per se. Certainly it cannot have actual experience because “it” doesn’t exist on that plane. Will AI change the job landscape? Which new jobs can be expected out of this revolution? Mordy: AI isn’t going anywhere. In the short term, I do worry about companies making rash decisions about what they do and don’t need. I think that will level out as time goes on and the limits of AI are exposed (especially as the average user becomes more skeptical about what they consume on the web).

That said, I do think things like workflows and areas need change. In that sense we can see a lot more jobs related to copy-editing, just for example. In a world where everyone is using ChatGPT to do their keyword research and writing done for them, how can OG writers continue to compete? And are there any crawlers in production that can identify AI-generated content? Giuseppe: As Mordy mentioned multiple times, nothing will replace human touch. AI won’t be a substitute for human writers, but rather an assistant to them. AI will never be able to, for example, replicate actual experience.