Allowing customers to immerse themselves

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in it and look forward to the surprise of the next episode. Similar connections can be made between annual communications, just like after a TV series is completed, there is a preview of the next season, creating expectations. two, Every episode, three-dimensional interpretation After making the annual plan, you also need to design the publicity for each event. It is best not to just release a news release and call it a day. The promotion of every event , like every episode of a TV series, also needs to have a beginning, a middle and an end, with a plot, expectations and gains, to be considered a qualified event promotion. Through long-term practice and reflection, I think any one.



Event publicity, 1. In terms of communication channels, it must include the following three levels: The marketing event itself Corporate publicity coverage, official public account, official WeChat, employee WeChat Moments, etc. Media PR industry media, official media, local media ( GR ), central media 2. In terms of communication content, each event hong kong whatsapp number data should also include three levels of main content: Preview of the event (not just the preview time, but also the early interpretation and spoilers) Live broadcast of events (online and offline live broadcast + timely reporting on the day ).

Replay of the incident ( re-enhancement of key information in the incident) The three-level communication channels + the three-level communication content, combined with the review of the previous event and the preview of the next event, form a three-dimensional publicity structure, just like the performance of one plot after another in a TV drama, which maximizes the attention of customers and meets their expectations. Let’s take the industrial automation company mentioned above as an example: Plan corporate publicity and media PR based on key marketing events.