To design an effective omnichannel strategy we must take into account the type of business. It is important to evaluate what type of channel is suitable for our business and how we want to communicate with our customers. In this case we use the Callbell tool to integrate Facebook , Instagram , WhatsApp and Telegram to our business efficiently.
1) Understand your customers and doctor database their preferences: We all know that before acting you must first plan, the ideal is to understand your customers well, to know their preferences well to be able to apply strategies.
2) Configure your messaging channels on Callbell: Register on Callbell and configure the communication channels you wish to use.
3) Create canned messages and responses Use Callbell's canned response feature to add some flexibility to your conversations.
4) Share your contact so people can contact you on it via Callbell: Add Callbell chat widget to your website and paste your Callbell integrated WhatsApp link on your social media profiles.
5) Assign conversations: Assign, reassign conversations using the platform. In this way you will manage to channel each customer and resolve all concerns.
6) Personalize and segment the messages you send: With Callbell you can personalize and segment each message you send so that customers feel listened to.
7) Analyze and optimize your interactions: Use Callbell's advanced analysis and statistics tools, understand how an omnichannel business works. So that you can adapt best practices to grow your business.
8) Track: With this tool you will be able to track your conversations and build long-term relationships with your customers.
Know your target audience and their preferences
To create an effective omnichannel strategy using Callbell, it is essential to understand your customers and what they want. To do this, you need to conduct market research and understand data such as the average age of your customers, their places of residence, their social classes, etc. in order to create tailored campaigns.
Once you have collected all this information, you will be able to tailor the messaging channel on Callbell according to their preferences.
Define your omnichannel goals and objectives
Here, to deploy a good strategy, it is very important to have established targets. Among which we can cite:
Get more traffic
To achieve your goals, it is necessary to increase the reputation of your brand in your communication channels, this aspect can be analyzed through the number of followers, views of publications and website traffic.
Providing good service to customers
With this objective, the aim is to offer a quality and personalized service both in the response time to customers and in the ease of resolving their problems.
Converting a number of prospects into customers
The idea is to improve the efficiency of each communication channel.
Customer loyalty
With this objective, we intend to generate brand loyalty and this could be measured with the percentage of customer retention.