Learn how to hire an SEO company according to Google . In Posicionamiento Web Salamanca we review a video that Google has added to its help page titled Do you need SEO optimization? As part of its Help section. Learn in detail the process of hiring an SEO consultant or a web positioning company, what to look for, what to ask and some signs of lack of professionalism. Keep reading and take note of our advice.
Google helping its users with SEO
The video, just over 11 minutes long, explains in detail how the process of hiring an SEO agency or consultant should be. The explanation comes from Maile Ohye, the face of the video. She has been working for Google Search for over 10 years.
It explains the main points very clearly for those who understand a little English. They are clearly documented on what you should look for during the process.
Characteristics of a good SEO
These tips will help you understand how to hire a good SEO and avoid hiring a bad one. If you make a mistake in hiring a consultant, they will not only make you spend money without clear results. They could also follow unsafe practices that could harm your web positioning in the long run . To the point that Google could even penalize your website for bad practices. That is why it is essential to know how to identify if an SEO company is a fraud .
One of the things he highlights is that SEO is not magic. And, there are no honest tasks that can be carried out to make your site rank too quickly. It is best to seek to position yourself in the long term and in a safe way. He clarifies that “SEO potential is only as high as the quality of your business or website. Therefore, successful SEO highlights the best of your website so that it is properly positioned in a place where your potential client expects your site to be.”
He also explains that successful SEO improves the experience of the person doing the searching, from the search results to landing on your website and potentially converting. “A good SEO will recommend best practices for a search-friendly site. From basic things like descriptive titles for a blog to more complex things like language markup for a global multi-language site.”
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The idea of SEO optimization is always to give customers a good experience, especially for users who come to the website from Google. And you also have to make sure that the site is easy to use, regardless of whether users connect from a desktop computer or from their mobile. Remember that Google wants you to be mobile-friendly .
In most cases, SEO experts will need 4 months to a year to help your business implement the first improvements and then see the potential benefits.
They should follow Google's recommendations
Ask for documentation to support the recommendation they are making or the changes they are telling you you should make to your website. For example, if they ask you to modify something on your site, you should ask them for information about where Google says that this is necessary. This could be a help center article, a video like the one we included in this post, or Google's response in a forum.
This documentation should be a backup with a description of how the issue that the SEO agency needs to improve helps you improve your web positioning, and the approach they indicate to achieve this task.
This information will help you hire an SEO who will help you improve your site for real. And who will carry out tasks that are really useful for your website.
In most cases, doing what is good for SEO is doing what is good for your online customers. Like having a mobile website, good navigation, and building a good brand.
How to hire an SEO agency according to Google
Here are three tips from Google on how to do SEO optimization :
1. Have an interview with your potential SEO
Have an interview with your potential SEO agency or consultant. This way you can confirm that they are genuinely interested in you and your business. At Posicionamiento Web Salamanca we talk to our clients in person if they are in our area, and if not we can do it via Skype to clarify all their doubts about our services.
A good SEO consultant will not only focus on how to rank you better on Google, but also on how they can improve your business.
Some questions Google says they might ask are:
What makes your business, content and service unique and valuable to customers? Because this information should be prominently featured on your website for your current and potential audience.
What is your current customer like? How do they get to your site?
What other channels do you use? Like offline advertising, social media…
How does your business make money? How can search help?
Who are your main competitors? What do they do?
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It is important that an SEO agency wants to know your business thoroughly, otherwise cameroon telegram lead they are not really interested in helping you with your positioning.
2. Check their references or reputation
References are an important element when hiring. For example, on our website you can learn about our success stories and visit their websites. Also, check the keywords for which they are positioned. And you can even ask any of them for references from us.
A good SEO is someone you can work with, learn from, and experiment with. They really care about your business. And not just want to get your site to the top ranking.
A good SEO will want to show you how search engines work, so SEO becomes a basic part of your business.