At Posicionamiento Web Salamanca today we bring you more tips to get your website to the top of Google. With this basic SEO copywriting guide you will be able to master this key element in your strategy. Read more and learn about the topic.
What is SEO copywriting?
First, you should know that SEO, Search Engine Optimization, is basically the optimization for search engines to better position a post, page or website for certain search terms. While copywriting is the creation of content that leads the reader/end user to buy a product, subscribe to a list or take any action that benefits you.
SEO copywriting is the art of writing content that ranks high on search engines. It is the combination of SEO and copywriting techniques to create keyword-rich content that catches the attention of Google and visitors.
Basically what you need to do is write about a topic that has the potential to receive organic traffic, write a good piece of content and have links and calls to action.
Although it sounds very simple, it really isn't. You need to take a cambodia telegram phone numbers good look at the traffic that the keywords you want to rank for receive, as well as the competition. To do this, you can use different tools such as Ahrefs, SEMRush or Google Keyword Planner, to name a few.
After having a well-defined topic, it is important that you write a very good piece of content that attracts links. Because your focus is not only on readers but on getting inbound links.
Your main goal with a website is to have it well done. And if you do it well, you will rank higher on Google. But this is not enough. Google shows people the best results for their searches. So you must have a good website and offer what your niche wants.
Elements of SEO copywriting
On Neil Patel's website they review the important elements of SEO copywriting , which are:
Site speed: Optimal loading times are key to avoiding abandonment and improving user experience. Not only is it a ranking factor, but it’s good for users.
Headline: The title is very important, if you do it right you will get a better click rate. It should attract people's attention, inviting them to click and read.
Content: Of course, content is a key element of SEO copywriting. People search and expect quality content that answers their questions.
Meta description: This is key to help searchers understand what your content is about. You should include keywords and phrases that catch their attention.
Keyword frequency: Keyword density should be carefully reviewed. It is an important part of SEO as long as you do not overdo it and fall into keyword stuffing.
Links on the web: Internal and external links within posts are key. Link to authoritative websites that relate to your information. And internally, put in deep links. Always use good anchor texts.
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Basic SEO copywriting guide
To ensure that your website is on the right track, web texts should be pleasant and easy to read. Without making any concessions on the quality of the content, you should adapt your text to the specific demands of search engines.
Before writing, do a keyword search
The first step to good SEO copywriting is not just about writing , but also about doing prior research to know what you are going to write about. Consider what topics you want to be found for, and which ones you want to rank high on Google for .
After that you must do the keyword search, with this you will create a list of keywords and key phrases.
The steps to do a keyword search are:
Create a mission statement. That is, state what makes you stand out from the rest. Ask yourself questions like who are you? What is your blog about? What makes it unique? Take your time to answer this and write it down.
Make a list of relevant keywords. Search terms that you want people to find your website for, that apply to your niche and what you sell. You need to get into the mind of your audience, what are they searching for on Google? Eventually you will have a list, then you can make combinations and find the ones that are a priority. In many cases focusing on less competitive keywords can be a good strategy.
Ideally, you should focus on informative keywords that have an informative intent.
Prepare your text
The first real phase of the SEO writing process is planning the content you will publish. Before you start writing, you should think carefully about what you will write about. By this point, you should have a topic and keywords in mind.