2020 was a difficult year, many companies had to close, others reinvented themselves. For its part, the digital world saw ecommerce sales grow and competition increase due to lockdowns. The coming months will not be very different, but there is a ray of hope. Knowing the SEO trends for 2021 with Web Positioning Salamanca will allow you to be at the forefront.
Importance of user experience
It is becoming increasingly important for SEO strategies to focus on what the consumer wants and not on search engine robots. Even Google takes into account search intent more than ever, as well as user experience .
For this reason, it created its new core web metrics, which join the ones it already had for the page experience ranking factor .
Hence the need to put ourselves in the consumer's shoes when bulgaria telegram lead planning SEO strategies for 2021. To create content that really serves and is useful to them. And not publish just to try to rank for more keywords.
Keeping up to date with SEO trends for 2021 will allow you to outperform the competition and rank at the top. But more importantly, you will get more conversions and leads. Which will translate into more revenue for your business.
Focus on the user
People's search intent is becoming more and more important. This is not a new concept, we have been talking about it for some time now. But it is becoming more and more relevant within search engines.
People use search engines to find answers. You need to give them the answers, in a simple and easy-to-digest way. This is achieved with well-written content and by knowing your consumers, understanding why and what they are searching for .
If a person is looking for advice from an expert, the search engine will give them the best results. And it will leave behind those that lack good Google EAT .
The posts or pages will not be used to talk a lot about your products or the benefits of your company. Instead, they will be used to answer questions or problems of the consumer.
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In addition, considering the user experience, it will be key to have a website that loads quickly, is easy to navigate and displays the first content as soon as possible.
Annoying users with pop-ups or mandatory registrations is increasingly frowned upon. Asking them to give you their email in order to read a post, or making it difficult to find them or buy from your store is a thing of the past.
And when we talk about giving users quality content, we're not just talking about text. Because this isn't the only thing that ranks on Google. You can use videos, podcasts, infographics, whatever is most consumed by your target audience.
Mobile optimization is a must
The use of mobile devices has grown over the years. These are the main tool with which people browse. Studies show that more than 60% of searches are done via smartphone. Therefore, if your website is not optimized, you could be missing out on many opportunities.
With mobile-first indexing, if your website is not optimized for mobile, you will not rank . Some experts say that all SEO will be mobile SEO, because Google takes your mobile site into account over your desktop site at all times.
The easiest way to optimize your WordPress website for mobile is to use a responsive theme. This way, it will adapt to all devices, regardless of the screen size.