When you answer questions, go deeper than everyone else

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2. . Creating useful content means offering more depth than your competitors. “Going deeper” means enriching your content with additional value, such as real-world examples, relevant case studies, expert quotes, or fresh data that helps readers understand in depth. More specifically, you’re not writing long articles for the sake of word count; Instead, you provide depth that allows readers to make informed decisions, trust your expertise, and return to your site again and again.

The ultimate goal is to provide a comprehensive answer to each question so that users don’t jiangxi mobile phone numbers database return to the SERPs. Best practices for deeper research: Cover subtopics thoroughly: Treat each subheading as a separate topic. Research deeply, anticipate, and answer questions that competitors may have overlooked. Use your personal experience: Share stories, lessons, or examples from your own experience, adding authenticity and insight that is unique to you. 3.

Provide original information It’s tempting to rely on trends and templates. Tactics that work for competitors may not work for you. Here’s why originality matters: Today’s customers compare prices, read reviews, and seek expert advice before buying. They may notice recycled or templated content, which is a turn-off. According to HubSpot’s 2024 Marketing Report , 75% of marketers agree that personalized experiences increase revenue and build customer loyalty.