The uninterested are immediately disengaged

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Leaving only true potential candidates for marketing and targeting. This means every piece of data you can collect and refine about your remaining audience is precious -- but it does remove the "noise" that's often mixed in with an unfocused audience. _ It Makes it Easy to Optimize the Funnel If you're doing lots of A/B and multivariate testing (and if this doesn't convince you that you should, abandon all hope), the simplicity of having only a few input boxes, links and headlines is a miracle.


Tests run faster, produce more compelling resu turkey mobile phone numbers database lts and give you the focus you need to improve click-through and conversion rates efficiently. Tiny changes in these percents are frequently responsible for millions of dollars of revenue (which is generally a good thing). Is It Good for SEO? It depends... If you have the type of site that's very product focused and single-purpose in nature, this can be an ideal page type. Even if you run a blog, promote articles, or have other types of secondary content, you can always embed links to them in smaller, more background-style fonts and retain crawlability and good information architecture.


The only real trouble may come from the homepage's loss in ability to send traffic to more viral, less product-specific parts of the site (which will then cost links, which will in turn cost SEO opportunity). If this is a danger, it may be a viable reason not to implement this style of design. You also definitely shouldn't be using this style if it doesn't fit with your strategic goals - publishers, blogs, newspapers and most retailers probably don't want to go this direction (though taking cues from it in deeper, more focused pages is probably very wise).