Your site or products have won awards: As hard as we try for them, awards rarely convert directly into new business

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However, if you make sure that you get all the links possible out of then at least your SEO team will benefit from the accolade. Begin with the site of the awards themselves, and work from there. (Do you notice anything missing from this Sony Radio Academy Awards page? Clue: it's an anagram of 'KILNS') You have a PR team who are great at getting you in the offline press: You didn't choose your PR Team because they are great at getting you into newspapers, you chose them because they are great at getting you talked about.


Even if they don't know the first thing about the web, th saudi arabia mobile phone numbers database ey might relish the challenge of getting you into some large online-outlets. Once they've got the PR done, you can always follow up to make sure the links are properly in place, etc. Actions & Epilogue I'd suggest taking a quick look at your current link building practices now, and see how they measure up on this scale. I'm not suggesting that you should drop anything in particular, but it may be enlightening to think about which links you've built that couldn't be emulated by a competitor.


After that, go for the brainstorm mentioned above to see what makes you different, and then think about how that could help you build more links. The SEO professional experiment is a project I started (today) to do SEO testing. My goal is to use ethical search engine optimization to get it ranked in Google SERPs. SEO professional is the domain. It's also a good domain for a personal branding site. That's why I used Danny Dover's excellent personal branding platform.