Alandria Baker, the Consumer Marketing Manager

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For the team at Little Infinite, a lifestyle brand dedicated to modern poetry, astrology, romance, self-care, self-development, and culture, Valentine’s Day was the perfect occasion to engage their audience. They envisioned a contest that would not only bring together poetry enthusiasts but also expand their community. Their goal was to create a seamless, well-executed writing competition that encouraged writers of all skill levels to share their work and connect.

Ingram Content Group, was tasked to bring this marketing specific database by industry campaign to life. She needed a reliable contest platform to manage submissions, ensure an effortless voting process, and increase brand awareness and engagement. That’s when she discovered ShortStack, a game-changing solution for hosting online contests.

Contests and giveaways are powerful marketing tools for brand engagement, but they require near-flawless execution to be truly effective. The Consumer Marketing team at Ingram Content Group had ambitious goals for their next contest. They wanted to reach both poetry and romance audiences, encouraging members to submit original poems. Alandria and her team wanted to increase new user acquisitions to the Little Infinite brand. Lastly, they wanted to make the entry process as simple as possible so that anyone would feel confident enough to submit their writing to the contest.