Companies leveraging AI-driven personalization report up to a 40% increase in conversion rates due to improved targeting and relevance.
12. Interactive Content Experiences
Interactive content such as quizzes, polls, calculators, and assessments engage users actively, making lead capture more effective.
These tools not only enhance user experience but also gather valuable data on preferences and needs.
For example, BuzzFeed’s quizzes generate millions of completions, driving significant traffic and lead capture.
Interactive content qualifies leads by segmenting them based on responses, enabling more targeted follow-up.
This approach increases engagement and provides richer insights into prospects, fueling smarter nurturing campaigns.
13.
ABM focuses marketing efforts on email data specific high-value accounts rather than broad audiences.
Targeted campaigns personalize messaging to address the unique challenges of each account.
Data-driven targeting uses analytics to identify and prioritize the most promising accounts.
ABM aligns marketing and sales teams around shared goals, improving conversion rates and deal sizes.
In 2025, ABM is becoming mainstream for B2B companies aiming to generate high-quality leads and close larger deals.