What is a brand book and why is it needed?

[Mimaktsa10]

It is convenient when information about the brand is collected together and structured. Otherwise, it may happen that it is only on separate media. Or the most valuable thing is in the head of a specialist who suddenly decided to leave for competitors. And the developments will have to be restored from scratch. Therefore, a more or less established brand simply needs a brand book. You can order it from Fractus.

Brand book: what are the features
In a nutshell, it is a brand book, a kind of encyclopedia. It systematizes and displays everything that concerns it: the essence and history, mission and values, philosophy and much more.

The document can be either a few pages long or a capacious tome, depending on the availability of information and the customer's wishes. It is intended for internal use only. Some sections may even be a corporate secret and be closed to some employees.

Brand book: what are the features

Structure of the book
There is no single form and rules of design, therefore the andorra email list 24290 contact leads development of a brand book for each company is individual. But several parts can be distinguished.

Ideological
Includes basic information about the brand. This is the type of activity, graphic elements, mission, uniqueness, legend, history, philosophy and values, features of the corporate culture.

Visual
The most voluminous. It includes:

guideline. Rules and standards for the use of corporate style elements. Includes all data on the logo (logobook), fonts, colors, styles, secondary elements and unacceptable techniques;
Features of text design. Naming, slogan , text style, design of blogs, business documentation, mailings and more;
Features of illustrative design: requirements for photos, illustrations, graphic objects;
rules for creating image and souvenir products (diaries, business cards, badges, pens, stickers, passes, etc.). Here are their layouts, requirements, possible options;
rules for creating outdoor advertising and POS materials (signs, billboards, signs, tablets, mobiles, etc.). There are also examples of layouts, features, and additional requirements;
specifics of positioning on the Internet (website, social networks, promotion on third-party sites);
features of the interior and exterior of offices and/or points of sale;
Features of vehicle registration;
the appearance of employees and their uniform (business or work);
packaging and labels (also with layouts, examples, requirements).
Strategic
A detailed guide to development and promotion, advertising campaigns and platforms, PR events.

Legal
All legal aspects are regulated, including those related to copyright and related intellectual property rights of all brand components.

Structure of the book

How to order a brand book
It is advisable to entrust such a labor-intensive task as creating a brand book to professionals. Contact Fractus, and we will create any order: minimal, standard or complex. By the way, the price depends on the type.

How does it work? The customer sets the technical specifications, which indicate the aspects that he wants to see on the pages of the book. We discuss all the nuances, agree on the structure, and sign a contract (not only all the details are spelled out, but also the cost of the brand book). After careful work, each stage of which is checked against the customer's wishes, we give the systematized book in electronic and/or printed form.

You can order not only a company brand book from us. Call us, we will be happy to help with the creation of a logo book, guideline and other corporate elements.

Join us and choose thousands of products for wholesale and dropshipping from Ukrainian suppliers for your business, upload products to your online store!