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Mobile responsiveness is equally essential, as 63% of Google searches are done on mobile devices. A mobile-friendly website not only attracts more visitors, but also keeps them engaged and more likely to convert.
Voice Search and SEO for eCommerce in 2024
Voice search is growing, especially among mobile users. Nearly 35% of smartphone users report using voice search for shopping-related queries. Most voice searches focus on brands, prices, and product availability.
For e-commerce brands, optimizing for conversational keywords cio and cto email lists can improve rankings in voice searches. Since 25% of voice searches are local, brands with brick-and-mortar stores gain an added advantage by appearing in local results.
Visuals are vital in e-commerce. Product videos increase engagement by 33% and conversions by 17%, while optimized images with alt tags can boost traffic from Google image search by 12%.
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