The Message: This is a copy of the call-to-action button. Before you go live with your campaign, you can test what message readers respond to—going from generic CTAs like “Learn More” to “Show Me How” can make a huge difference.
Design: How you present your CTA matters. Buttons or hyperlinks? If you choose a button, what colors should you use? A/B test to ensure your CTAs are well-placed and the design reflects your company’s branding.
The beauty of call-to-action buttons is that you can use a couple of them in your copy. This apparel company database will help your reader make decisions faster and keep them engaged. Here's an example:
You can’t afford to send generic, text-only emails if you want to keep your subscribers engaged with your content, look professional, and maintain brand consistency. Users want well-designed emails that contain infographics that are easy to read or scan.
Before launching an email campaign, take the time to A/B test your email designs. Email marketing platforms will help you test different templates on your customers and you can choose the best version.
But remember to only experiment with promotions or offers. You should keep the same designs when sending out your weekly/monthly newsletter or important communications like invoices to clients so that you can consistently generate positive cash flow for your business. These are essential aspects of your branding strategy; constantly changing them could confuse your audience.