When should I hire an inbound marketing agency?

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I love starting DIY projects—whether it's a tree house for the kids or an irrigation system for the garden. I always plan these projects with a lot of enthusiasm and would love to get started right away, but there's usually a lot of preparation to do. Sometimes I have to consult an expert. Recently, for example, there were such old pipes in the garden that a plumber had to help us with his expertise. Online marketing also usually involves quite a few DIY projects, but this article will tell you when you should involve an expert or hire an inbound marketing agency.





Inbound Marketing Spreadsheet


Perhaps you've already considered online marketing in your company and taken appropriate measures, but are now reaching a point where you want to move beyond individual measures, such as maintaining a social media channel or sending a greece phone number data newsletter, and instead implement an effective inbound strategy for your company.

Online marketing is the umbrella term for all activities and measures undertaken online for your company. One online marketing strategy is inbound marketing . For an inbound measure to be truly effective, an effective strategy must be developed.



Planning an inbound marketing strategy


To implement such an inbound marketing strategy, various measures and preparations must be taken to ensure the strategy's success and achieve ROI. These include the following criteria:



First, you should define the goals you want to achieve in your company with inbound marketing measures. To achieve these goals, set up KPIs against which you can measure the measures. Review the current status of your activities and compare them with your planned activities. Can you possibly expand or supplement existing measures to achieve your goals? This goes hand in hand with defining a buyer persona and a corresponding customer journey so that the measures you take are specifically aimed at your target persona. Also consider which touchpoints in the customer journey are suitable for your buyer persona. The next step is to conduct a competitor and keyword analysis and ideally develop a twelve-month strategy, because inbound marketing doesn't work overnight. These are the basic tasks of an inbound strategy.