Generative AI and collages

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Pinterest is constantly evolving and recently introduced exciting innovations with Pinterest Ad Labs . One of its newest tools is personalized background generation , powered by generative AI. This feature allows products to be presented in a visual context perfectly suited to users' style and preferences. For example, a simple chair isn't just shown against a white background, but in a custom-designed space that matches the user's aesthetic—be it "Japandi" or "Minimalism" style. Such visually appealing Pins increase engagement and can achieve a higher click-through rate.

Additionally, Pinterest is testing collages as a new format for advertisers. These interactive oman phone number data collages allow for creative product presentations and make them shoppable for users. Brands like Wayfair have successfully used this format to showcase their furniture in inspiring collages, resulting in a significant increase in engagement rates and more efficient click costs.



Power Tip : Enter the keywords for your own pin and see what your competitors' pins look like. Of course, don't copy their headline or design, but let them inspire you.


You should also pin a pin multiple times to consistently generate leads. So, instead of creating three pins and then waiting to see what happens, repin the post every few weeks, for example. Tailwind is a good tool for automatically looping pins.




Just like with websites, you can also optimize Pinterest for search engines. To do this, include keywords in the title and pin description so that when a user searches on Pinterest or even via Google, the pins are found and displayed using the keywords. Also, include a maximum of four relevant hashtags in the pin description. Users will then land on special hashtag results pages, where the most recent pins appear at the top. This gives you an additional opportunity to appear in search results. Keywords can also help you further expand your organic search results.