Shoppable Ads and social commerce on TikTok

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Additionally, if you have an ecommerce, you can import your product catalog to Facebook directly from Shopify.

Until recently, there were still those who thought that TikTok was just a social network for viral dances and kids.

Well, those “viral dances” and “kids” have proven to represent a huge new market segment, making TikTok one of the best platforms to do social commerce on.

Think that the hashtag #TikTokMadeMeBuyIt , literally TikTok made me buy it, has 14.5 billion views .

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This is made even easier by the integration between TikTok and Shopify and the platform’s Shopping tab.

Of course, to do social commerce on TikTok you need to be able saudi arabia email list to create viral content that attracts users of the platform, but if your target audience falls within these, this is a truly unmissable opportunity.

A pin to shop on Pinterest
Social commerce on Pinterest isn’t so much an option as it is a necessity.

That's because Pinterest offers a unique advantage over all other social commerce platforms: a high level of targeting of users who come to the app with the intention of shopping.

Doing social commerce on Pinterest therefore means selling your products to users who are browsing with the aim of finding (and purchasing) those very products.

Additionally, Pinterest is the perfect platform for those users who are not ready to buy immediately.

Thanks to the possibility of saving pins, in fact, the possibility that that user will decide to purchase your product at a later time will significantly increase.