Another successful example is the cat from monobank, which is the face of the brand and is present at all points of communication with the client:
What is the art of storytelling or how to create stories that make you fall in love with them from the first word
Plot . This is where your imagination really shines. smoothly guide the user through the introduction, main part, and climax of the story.
Moral (conclusions) - The story should end with a mobile numbers france clear conclusion that will encourage the user to take further action - to read the offer, to buy the product, to go to the website for more information, etc. You can also add calls to action if the story format allows it.
So, what other tips should you follow to create a successful story? We tell you below.
Conduct market research
Find out if your competitors use storytelling principles. If so, what messages are most effective and how do audiences respond to them?
The best way to get answers to these and other questions is to browse social media pages . Scroll through the comments under the most popular posts or search for hashtags to get information “from the horse’s mouth.”
Study examples of successful storytelling . Pay attention to the way information is presented, speech structures, tone of voice and rhythm of the narrative.
Speaking of tone of voice , storytelling should be in line with the overall brand positioning – stick to your brand style to keep your messaging consistent across all channels.
Start writing
Don't worry if you're suffering from the "blank slate" disease - start writing as soon as any idea comes to mind. No matter how bizarre it may seem, you can always "comb" it with the help of team brainstorming.
Other tips include:
Given the goal you set at the beginning,
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