What is customer journey mapping?

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One technique that can help accomplish this is using customer sales journey mapping to visualize how your customers develop relationships with your company. This practice helps your team understand and build customer relationships that generate recurring revenue—follow-on sales, maintenance fees, upgrades, and repeat purchases—beyond the original sale.

In flat organizations, customer journey mapping may draw in senior executives and involve direct input from customers. But salespeople, right down to the individual reps, are crucially important players in capturing the customer’s journey for analysis since sales are the customer’s closest and most frequent touchpoint in your organization.

Keep reading to learn more about customer journey mapping and the roles of sales teams in mapping and enhancing your customers’ journeys.

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Table of Contents
What is the customer journey?
Common stages in the customer journey
6 steps to mapping your customer journey
The role of sales in customer journey mapping
Improve your customer journey with the help of kuwait mobile numbers Nutshell CRM
What is the customer journey?
The customer sales journey – or customer journey for short – is the stages someone goes through as they develop their relationship with a company through their interactions with it, from first hearing about a company to becoming a customer and beyond.

The ideal customer sales journey is smooth. Companies aim to predict where and when prospects encounter bumps on the road to closing. This ensures that they have a solution ready to help customers overcome these bumps as quickly as possible.

That’s where customer journey mapping comes in.

What is customer journey mapping?
Customer journey mapping is the process of creating a visual representation of the customer journey, including the interactions, thought processes, and decisions involved.

The goal of customer journey mapping is to empower sales and marketing teams with a reference map that lets them know what to do and how to react to customer actions at specific points in the sales journey to ensure it continues as planned.