How do you deal with today's dynamics with your Facebook and Instagram ads? How do you, as a specialist, ensure that your campaigns can keep up with the rapid developments in the digital world? You do this with Facebook's Power 5 method. With this, you get the most out of your ads, even in a cookie-less future.
Marketing automation without cookies, specifically third-party cookies , is about to become the new normal. As a marketer, you can either give up or adapt as best and as quickly as possible. In any case, the developments in the field of Intelligent Tracking Prevention (ITP) ensure that we as online marketers have to review our strategies.
Also when developing new strategies we have to take into account possible limitations in (re)targeting fax lists the target group. Despite the fact that every marketer has to deal with these developments, it is up to you to seize them as a new opportunity and not to see them
It is no news that our daily work in the field of online marketing will indeed look different, from Google Ads to socials. I would like to talk about the latter, and specifically about Facebook and Instagram ads. Facebook's Power 5 method is a method that consists of (you wouldn't expect it) 5 elements. These elements are mainly 'smart' functionalities within the advertising platform of Facebook and Instagram.